restart

 
 
 

DIRECT MAIL
(Creative Development, Program Management & Production)

 

Are you talking to the right people?

In addition to creating the idea... Odyssey can provide direct mail and fulfillment services that incorporate more effective timing of messages, capable of reaching your prospects directly, and leverage a greater diversity in advertising formats. Odyssey can track and compile, reproduce, merge/purge and test mailing services and/or customize mailing lists.

Types of services may include but are not limited to address list compilation, addressing services, warehousing/fulfillment services and mail advertising services including direct mail and postage. To ensure accurate delivery, we use the Coding Accuracy Support System (CAS) software and National Change of Address (CODA) to match addresses with the U.S. Postal Service database.

Odyssey can work for you developing solutions to help you mail smarter. Improve your results. Lower your cost. Direct mail is unique among marketing media because it gives you the opportunity to target, test and measure in a way that traditional media can’t. The Odyssey Marketing Group has the expertise to help you take advantage of this and mail smarter with planning, targeting, production, testing and tracking/analysis assistance. Consider our consultative direct mail solutions which include:

 
Planning                                                                          
• Goal development, budgeting                                       
• Strategy development – who, what, when, how many  
• Strategic or tactical direct mail plan development          
• Clean address strategy development

Production
•  Format advice
•  Creative development
•  Printing

Testing
• Recommendations of what to test
• Test structure development – controls/tests

 


Odyssey Marketing Group, Inc. ฎ 

Contact Us Accolades