Media Planning/Analysis

Odyssey uses market research and other media based tools to evaluate the market and to aid in determining what will be the best way to execute traditional media, advertising and multimedia vehicles.  

Occasionally media analysis is used to qualify support recommendations for promotional projects on selective projects.

Odyssey takes a hands-on, day-to-day approach to the management and placement of print and broadcast advertising to gain the greatest awareness with the target audience and to generate the lowest cost-per-1,000 possible.

Telephone studies automated by a state-of-the-art Computer Assisted Telephone Interviews, focus groups, polling and mystery shopping are among the capabilities available to obtain, analyze and clarify our recommendations and in support of client’s goals.