CONTENTS
Price List
541-1 Advertising Services: Services provided under this SIN
will promote public awareness of an agency's mission and initiatives and
dissemination of information to consumer and advocacy groups. Advertising Media
such as: Direct Mail, Media Planning/Placement, Public Education, Outdoor
Marketing and Media, Broadcast Media to include TV and Radio and Public Service
Announcements may be used in providing services relating to this SIN.
541-2 Public Relations
Services: Services
include providing customized media and public relations services, preparation
of media materials, including background materials, press releases, speeches
and presentations, and press kits; and executing media programs such as press
conferences, distribution of press materials, and scheduling broadcast and
print interviews.
541-3 Web Based Marketing
Services: Develop strategies for an agency to
provide the maximum use of their internet capabilities. Typical tasks may
involve the consultation, development and implementation of website design and
maintenance, search engine development, e-mail marketing and web casting, video
conferencing via the web, on-line media management, and other activities
involving electronic marketing services. This
SIN is set aside for only small business concerns.
541-4 Specialized Marketing
Services
541-4A Market Research and
Analysis:
Services include the development of customized strategic marketing plans,
developing branding initiatives, target market identification, and conducting
focus groups.
541-4B Video/Film
Production: These
services will inform the public and Government agencies about the latest
products, services, and/or issues.
Filming in studios on locations, live shows, as well as writing,
directing, editing, and shooting.
541-4C Exhibit Design and
Implementation Services: These services include arrangements for exhibits in
various venues, and conceptualizing, designing, and producing exhibits and
their accompanying materials.
541-4D Conference Events and
Tradeshow Planning Services: Services provided under this SIN include making of all
necessary arrangements for conferences, seminars, and tradeshows.
Event-marketing services and pre-conference planning are also included. This
SIN is set aside for only small business concerns
541-4E Commercial
Photography Services: Contractors will provide photography services for commercial
advertisements, and/or illustrations that will appear in books, magazines,
and/or other media. This SIN is set aside for only small business concerns.
541-4F Commercial Art and
Graphic Design:
Services provided are commercial art, custom or stock, graphic design, and
special effects that educate the consumer market about a product or service. This
SIN is set aside for only small business concerns
541-5 Integrated Marketing
Services: Services under this SIN provide
comprehensive solutions using strategically targeted marketing tactics that
include full service execution of media planning and creative multimedia
campaigns. These comprehensive
solutions encompasses services within:
541-1 Advertising, 541-2 Public Relations, 541-3 Web Based Marketing, and
541-4 Specialized Marketing. SIN
541-5 may not be used to fulfill individual requirements that are covered
separately by other SINs in this Schedule. SIN 541-5 may only be used to fulfill comprehensive agency
requirements that span multiple service offerings from the Schedule.
541-99 Introduction of New
Services:
Services under this SIN include a new or improved marketing, advertising or PR
service that has the potential to provide a more economical or efficient means
for Federal Agencies to accomplish their mission within the scope of the
schedule.
541-1000 Other Direct Costs: Expenses other than labor hours
that are necessary to complete a project.